Marketing Management


    • Business Management Marketing Sales

    About this course

    Mark Cuban, owner of the Dallas Mavericks, puts it bluntly: “No sales. No company.” Every organization needs effective marketing to match its products, services and experiences to customers, and maintain and grow its revenue. In this course you will learn the keys to successful marketing, from using traditional and digital media channels to build brand awareness, to using consumer and behavioral research in order to better match your product to your customers’ wants and needs. In this course, you will:

    • Identify target customers and analyze and understand their needs and desires.
    • Define your offering’s value proposition and positioning.
    • Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign
    • Define key performance indicators and analyze the results.

    By the end of this class, you will understand how to assess the competitive playing field, understand your competitor’s brand position, and map your own organization’s position, strengths, and weaknesses, to create or capture competitive advantages.

    What you’ll learn

    • Basic concepts of marketing
    • Segmentation, targeting, differentiation and positioning
    • Marketing strategy
    • 4Ps of marketing: product, price, place and promotion
    • Marketing methods to help you identify successful strategies and tactics
    • How to apply marketing frameworks to real-world business problems
    • How to create strategic, research-based marketing plans
    • How marketing skill sets support your role as a successful mananger/leader 

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