{"id":1397,"date":"2019-01-15T11:09:43","date_gmt":"2019-01-15T11:09:43","guid":{"rendered":"https:\/\/pan-african.com\/?p=1397"},"modified":"2020-05-28T16:23:15","modified_gmt":"2020-05-28T16:23:15","slug":"marketing","status":"publish","type":"post","link":"https:\/\/pan-african.com\/index.php\/2019\/01\/15\/marketing\/","title":{"rendered":"Marketing Management"},"content":{"rendered":"\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p style=\"font-size:30px\" class=\"has-text-color has-very-dark-gray-color\"><strong>About this course<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\">Mark Cuban, owner of the Dallas Mavericks, puts it bluntly: \u201cNo sales. No company.\u201d Every organization needs effective marketing to match its products, services and experiences to customers, and maintain and grow its revenue. In this course you will learn the keys to successful marketing, from using traditional and digital media channels to build brand awareness, to using consumer and behavioral research in order to better match your product to your customers\u2019 wants and needs.  In this course, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Identify target customers and analyze and understand their needs and desires.<\/li><li>Define your offering&#8217;s value proposition and positioning.<\/li><li>Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign<\/li><li>Define key performance indicators and analyze the results.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\">By the end of this class, you will understand how to assess the competitive playing field, understand your competitor\u2019s brand position, and map your own organization\u2019s position, strengths, and weaknesses, to create or capture competitive advantages.<\/p>\n\n\n\n<p style=\"font-size:30px\" class=\"has-text-color has-very-dark-gray-color\"><strong>What you&#8217;ll learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Basic concepts of marketing<\/li><li>Segmentation, targeting, differentiation and positioning<\/li><li>Marketing strategy<\/li><li>4Ps of marketing: product, price, place and promotion<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Marketing methods to help you identify successful strategies and tactics<\/li><li>How to apply marketing frameworks to real-world business problems<\/li><li>How to create strategic, research-based marketing plans<\/li><li>How marketing skill sets support your role as a successful mananger\/leader&nbsp;<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/pan-african.com\/wp-content\/uploads\/2019\/01\/Graduate-Scholarship-Form-7B-merged.pdf\">Download form <\/a><strong><a href=\"https:\/\/pan-african.com\/wp-content\/uploads\/2019\/01\/Graduate-Scholarship-Form-7B-merged.pdf\">here<\/a><\/strong>, fill and submit your application via&nbsp;<a href=\"mailto:training@pan-african.com\">training@pan-african.com<\/a>&nbsp;&nbsp;or <strong>any of our centers<\/strong><\/li><li>You can also register via our online registration portal using this link &#8211;<strong><a href=\"https:\/\/pan-african.com\/index.php\/pan-african-course-registration\/\">REGISTER NOW<\/a><\/strong>.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>About this course Mark Cuban, owner of the Dallas Mavericks, puts it bluntly: \u201cNo sales. No company.\u201d Every organization needs effective marketing to match its products, services and experiences to customers, and maintain and grow its revenue. In this course you will learn the keys to successful marketing, from using traditional and digital media channels [&hellip;]<\/p>\n<div class='the_champ_counter_container the_champ_vertical_counter' style='left: -10px;top: 100px;-webkit-box-shadow:none;box-shadow:none;'><div id=\"fb-root\"><\/div><\/div><div class='the_champ_sharing_container the_champ_vertical_sharing the_champ_hide_sharing the_champ_bottom_sharing' style='width:44px;right: -10px;top: 100px;-webkit-box-shadow:none;box-shadow:none;' super-socializer-data-href=\"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/posts\/1397\"><ul class=\"the_champ_sharing_ul\"><li class=\"\"><i style=\"width:40px;height:40px;margin:0;\" alt=\"Facebook\" Title=\"Facebook\" class=\"theChampSharing theChampFacebookBackground\" onclick='theChampPopup(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fpan-african.com%2Findex.php%2Fwp-json%2Fwp%2Fv2%2Fposts%2F1397\")'><ss style=\"display:block;\" class=\"theChampSharingSvg theChampFacebookSvg\"><\/ss><\/i><\/li><li class=\"\"><i style=\"width:40px;height:40px;margin:0;\" alt=\"Whatsapp\" Title=\"Whatsapp\" class=\"theChampSharing theChampWhatsappBackground\" onclick='theChampPopup(\"https:\/\/web.whatsapp.com\/send?text=Pan%20African%20-%20Training%20%7C%20Certifications%20%7C%20Accredited%20%7C%20Professional%20%7C%20Courses%20%7C%20Management%20%7C%20Graduate%20%7C%20Corporate https%3A%2F%2Fpan-african.com%2Findex.php%2Fwp-json%2Fwp%2Fv2%2Fposts%2F1397\")'><ss style=\"display:block\" class=\"theChampSharingSvg theChampWhatsappSvg\"><\/ss><\/i><\/li><li class=\"\"><i style=\"width:40px;height:40px;margin:0;\" alt=\"Facebook Messenger\" Title=\"Facebook Messenger\" class=\"theChampSharing theChampFacebookMessengerBackground\" onclick='theChampPopup(\"https:\/\/www.facebook.com\/dialog\/send?app_id=595489497242932&display=popup&link=https%3A%2F%2Fpan-african.com%2Findex.php%2Fwp-json%2Fwp%2Fv2%2Fposts%2F1397&redirect_uri=https%3A%2F%2Fpan-african.com%2Findex.php%2Fwp-json%2Fwp%2Fv2%2Fposts%2F1397\")'><ss style=\"display:block;\" class=\"theChampSharingSvg theChampFacebookMessengerSvg\"><\/ss><\/i><\/li><li class=\"\"><i style=\"width:40px;height:40px;margin:0;\" alt=\"Linkedin\" Title=\"Linkedin\" class=\"theChampSharing theChampLinkedinBackground\" onclick='theChampPopup(\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fpan-african.com%2Findex.php%2Fwp-json%2Fwp%2Fv2%2Fposts%2F1397&title=Pan%20African%20-%20Training%20%7C%20Certifications%20%7C%20Accredited%20%7C%20Professional%20%7C%20Courses%20%7C%20Management%20%7C%20Graduate%20%7C%20Corporate\")'><ss style=\"display:block;\" class=\"theChampSharingSvg theChampLinkedinSvg\"><\/ss><\/i><\/li><\/ul><div style=\"clear:both\"><\/div><\/div>","protected":false},"author":1,"featured_media":1347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,31,30,32,33],"tags":[45,34,49,48],"class_list":["post-1397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-general","category-graduate","category-mba","category-professional","tag-business","tag-management","tag-marketing","tag-sales"],"_links":{"self":[{"href":"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/posts\/1397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/comments?post=1397"}],"version-history":[{"count":6,"href":"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/posts\/1397\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/posts\/1397\/revisions\/1662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/media\/1347"}],"wp:attachment":[{"href":"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/media?parent=1397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/categories?post=1397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pan-african.com\/index.php\/wp-json\/wp\/v2\/tags?post=1397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}